Diploma in Digital Marketing
KL: (N/0415/4/0040)(05/28)(MQA/FA14523)
PG: (N/0415/4/0050)(05/27)(MQA/FA15219)
What is Digital Marketing?
Have you ever wondered what goes on behind the scenes of every Chinese New Year video or Hari Raya contest that you see online? Digital marketing is the combination of various marketing effort that takes place online in one form or another. By leveraging various digital channels such as search engines, email, social media, websites, and mobile apps, brands are able to reach out to their target audience much more easily, efficiently as well as precisely than ever before. From creating brand awareness to driving sales, digital marketing is now where traditional advertising used to be.
Digital marketing has evolved over the years making it one of the most sought-after forms of advertising in today's fast-changing world. The programme is designed to equip students with in-demand digital skills such as search engine optimisation (SEO), search engine marketing (SEM), social media marketing, electronic direct mail (EDM) marketing and other digital platforms. The programme also develops skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment.
Top Up 1-Year For Degree Overseas
Students who graduate from MCKL with a Diploma in Digital Marketing can opt to top up one year for a degree through our partner universities. Partner universities that offer a 1-year degree programme:- University of Northampton, UK
- Middlesex University London, UK
- University of Swansea, UK
- University of Northumbria, UK
- De Montfort University, UK
- University of Essex, UK (With SQA Advance Diploma)
- University of Teeside, UK (With SQA Advance Diploma)
- Deakin University, AUS (CRICOS PROVIDER CODE: 00113B)
- Sheffield Hallam University, UK
- University of Essex, UK
- University of Sussex, UK