Diploma in Digital Marketing
KL: (N/342/4/0233)(05/28)(MQA/PA14523)
PG: (N/342/4/0236)(05/27)(MQA/PA15219)
What is Digital Marketing?
Have you ever wondered what goes on behind the scenes of every Chinese New Year video or Hari Raya contest that you see online? Digital marketing is the combination of various marketing effort that takes place online in one form or another. By leveraging various digital channels such as search engines, email, social media, websites, and mobile apps, brands are able to reach out to their target audience much more easily, efficiently as well as precisely than ever before. From creating brand awareness to driving sales, digital marketing is now where traditional advertising used to be.
Digital marketing has evolved over the years making it one of the most sought-after forms of advertising in today's fast-changing world. The programme is designed to equip students with in-demand digital skills such as search engine optimisation (SEO), search engine marketing (SEM), social media marketing, electronic direct mail (EDM) marketing and other digital platforms. The programme also develops skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment.
Students are now job-ready to explore careers such as:
- Content Creator Digital Marketing
- Digital Marketing Executive
- E-Service Executive
- Market Research Analyst
- Media Content Strategist
- Online Business Entrepreneur
- Social Media Executive
Students can also top up 2 years to progress into a bachelor’s degree programme at our partner universities:
Deakin University, Australia
Commerce | Business Analytics
Keele University, UK
International Business Management | Marketing and Business Management
Sheffield Hallam University, UK
Digital Marketing | Business and Digital Technology | Information Technology with Business Studies