Digital Marketing
Undergraduate Programme
Diploma in Digital Marketing
(N/0415/4/0040) (05/28) (MQA/FA14523)
Empowering Tomorrow’s Marketers with Real-World Digital Expertise
In today’s fast-paced digital landscape, marketing has evolved beyond traditional methods, becoming a vital force in the online world. Digital marketing, widely known as online marketing, continues to grow in demand, driven by the widespread use of mobile devices and instant access to the Internet. As a result, the field offers an exciting array of opportunities for forward-thinking professionals.
This programme is designed to equip students with essential digital marketing knowledge and practical skills. It covers core areas such as Search Engine Optimisation (SEO), social media content marketing, and digital retailing. With a strong emphasis on real-world application and modern marketing strategies, students will also develop critical thinking and project management capabilities essential for success in a dynamic marketplace.
Graduates of this programme will gain both theoretical insights and hands-on expertise in digital marketing, preparing them for a wide range of career paths. They will also be trained to identify market trends, define target audiences, and uncover new business opportunities in today’s competitive digital economy.
Full time 2.5 years
Next Intake: January, April & August
Partners of MCKL
MCKL has partnered with multiple industry-leading experts to ensure students are able to obtain industrial training as part of their programme of study. Through our industry partners, students are given the opportunity to take on real-world projects which enable them to gain valuable insights and working experience in their respective fields. Students will also obtain digital literacy, specialised knowledge and work skills to be future-ready for Industrial Revolution 4.0.
Additional Information
One Programme, Two Certificates 
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MCKL is a Scottish Qualifications Authority (SQA) Approved Centre for delivering the SQA Advanced Diploma in Business. Upon completion students will receive two certificates: the diploma from MCKL and the advanced diploma from SQA, providing them with more options for future progression.
Internship Exposure
12-week internship exposes students to the real working environment and provides relevant skills and experience for future employment.
Fast Track to Final Year Degree in High-Ranked Universities
Upon completion, students have numerous options for a final year degree at high-ranked universities, accelerating their education.
From Theory to Practice
Immerse students in cutting-edge digital marketing trends and industry best practices through our Industrial Collaboration Programme (ICP), including hands-on Digital Marketing Projects designed to elevate students’ learning and prepare them for the real world.
Strong Digital Marketing Focus
Exposure to digital marketing modules such as social media content marketing, search engine optimisation, and digital marketing projects. These cultivate digital marketing-minded graduates.
Affordable Overseas Pathway
Students can pursue quality education abroad at an affordable cost, providing access to diverse cultural experiences, and internationally recognised qualifications. Special discounts are provided through our partner universities.
*Terms and Conditions Apply
SIJIL PELAJARAN MALAYSIA (SPM) O LEVEL / IGCSE SIJIL TINGGI PERSEKOLAHAN MALAYSIA (STPM) OTHER QUALIFICATIONS | ENGLISH REQUIREMENTS (INTERNATIONAL) CEFR IELTS TOEFL iBT Or Equivalent |
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Industrial Training
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*Mata Pelajaran Pengajian Umum (MPU):
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NOTE:
*MPU: The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) within the duration of their studies. MCKL established a series of subjects that different programmes need to implement for all students to meet the Ministry’s requirements. Subjects will differ depending on the institution and the level of studies of the student.
Top Up 1-Year For Degree Overseas
Students who graduate from MCKL with a Diploma in Digital Marketing can opt to top up one year for a degree through our partner universities.
Partner universities that offer a 1-year degree programme:
- University of Northampton, UK
- Middlesex University London, UK
- University of Swansea, UK
- University of Northumbria, UK
- De Montfort University, UK
- University of Essex, UK (With SQA Advance Diploma)
- University of Teeside, UK (With SQA Advance Diploma)
Articulation Partners:
- Deakin University, AUS (CRICOS PROVIDER CODE: 00113B)
- Sheffield Hallam University, UK
- University of Essex, UK
- University of Sussex, UK
*Terms & Conditions apply.
*Information is accurate at the time of publication; students are advised to consult relevant parties for the most current details.
Tuition Fee: RM23,400
*Fees above are just estimated fees which exclude student resource fees, registration fees and other miscellaneous fees.
*Fees apply to local and international students.
*Contact our Education Counsellor team today for more detailed information on the programme fees.
Updated as of 28 May 2025
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