International Business and Digital Marketing Mindset
Exposure to International Business strategy and processes through marketing modules such as Strategic Brand Management and Strategic Global Marketing.

Strong Digital Marketing Focus
Exposure to digital marketing modules such as social media content marketing, search engine optimisation and digital marketing projects. These cultivate digital marketing-minded graduates.

Internship Exposure
12-week internship exposes students to the real working environment and provides relevant skills and experience for future employment.

Holistic Learning Environment
Exposure to real-life case studies and community-based projects through Service Learning and Character Formation, which provides students with moral values and cultivates students’ civic responsibility.

Seamless Progression to Degree
Opportunity to pursue a recognised bachelor’s degree from Deakin University, Keele University and Sheffield Hallam University.

From Theory to Application
Exposure to the latest industry practices and trends in digital marketing from Industrial Collaboration Programme (ICP) such as Digital Marketing Project to enhance students’ learning.

Industry Certification
Opportunity to obtain International Certification of Digital Literacy (ICDL) for various Industrial Revolution 4.0 (IR 4.0) skills set.

NOTE:
* MPU: The Ministry of Higher Education (MOHE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) within the duration of their studies. MCKL established a series of subjects that different programmes need to implement for all students to meet the ministry’s requirements. Subjects will differ depending on the institution and the level of studies of the student.

SIJIL PELAJARAN MALAYSIA (SPM)
Min. 3 credits in any subjects

O LEVEL / IGCSE
Min. 3 credits in any subjects

SIJIL TINGGI PERSEKOLAHAN MALAYSIA (STPM)
Min. a Grade C in any subjects

OTHER QUALIFICATIONS
Other equivalent qualifications recognised by the Ministry of Higher Education (MOHE) or Malaysian Government will be considered on a case-by-case basis

Tuition Fee: RM23,600

*Fees above are just estimated fees which exclude student resource fees, registration fees and other miscellaneous fees.
*Fees apply to local and international students. 
*Contact our Education Counsellor team today for more detailed information on the programme fees.

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